To see which of our pages and blog posts are most popular – this helps us make more of the most useful and popular content;
How people find our site, e.g. via Google – this helps us understand how to grow our audience;
How long visitors to our site stay on our pages and posts – this helps us understand how engaged our audience are;
What devices our visitors use to view our website – this helps use make sure the design meets your viewing needs;
To find out how the cookies Google Analytics uses work and what they are for please visit Google’s Analytics Cookie Usage on Websites page.
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